Ideas are a shot of adrenaline; they engage our minds, make our spirits soar.
An idea travels at the speed of sound. It comes to us in a flash, unfolds just as quickly. It takes us right to the punch line, delivering a vision of our finished work in all its glory — something that shimmers, sparkles, shines, and changes lives.
Ideas are all these things and more. Ultimately, however, ideas are, well, just ideas. If we are to write — a book, an article, whatever — they must become more. They must move from the ephemeral to the actual. They must be acted upon.