How to write effective emails
At WriteDirections.com, I recently posted the article “The Keys to Writing Great Emails” in which I give 12 tips for doing just that. Here are three of them:
Become a poet
Some define poetry as the best possible usage of the least possible words. Think then of your emails as poems. Don’t be dramatic or flowery, of course, but do use simple, easy-to-understand language; the fewer the syllables, the better.
To give your words the power they deserve, write in the active voice. For example: “Your order will be handled by Mr. Jones,” is passive. “Mr. Jones will handle your order,” is active. Another benefit of writing in the active voice is that active sentences tend to be shorter. Note how the active-voice sentence has six words, while the passive-voice sentence has eight.
Keep it to yourself
Sorry, but as great a writer as you are, not everyone is clamoring for your work. Therefore, resist the temptation to cc every life form on the planet. Your emails should be sent on an as-needed basis. Ditto for bcc’s.
Be circumspect
Each day we hear of private emails being made public, inadvertently or maliciously. To protect yoursel, as well as others, don’t put into writing anything you wouldn’t want circulated.
(Note: sometimes you have to or want to include personal information in your emails, most especially when writing to a relative a friend. The key, I think, is to segregate personal and professional info by using separate accounts for each. Doing so doesn’t offer complete protection — we’re talking about the Internet here — but it can help.)