Self-Publishing: From inspiration to publication

Beth Mende Conny and James Hersick of Rocketfuel Design will be teaching "Self-publishing: From inspiration to publication" on Sat., April 12, 9-12 at Cowork Frederick in Frederick, MD.

This Saturday, April 12!

9 am – 12 pm
Cowork Frederick, Frederick MD


Self-publishing is no longer fringe publishing, undertaken by wannabees who couldn’t otherwise get published.

Rather, thanks to technology and the Internet, it has moved into the mainstream, allowing aspiring authors to say: “I don’t need your permission to get my message out.” Consider: the number of self-published books jumped 59 percent from 2011 to 2012.

Self-publishing has advantages: You’re in charge of content and design, and all proceeds are yours. Disadvantages: You’re in charge of content, design, production and distribution, and what you can’t do yourself, you have to hire others to do. But as many self-published authors will tell you, self-publishing is an investment with huge payoffs, especially for gaining exposure and building a business.

“Self-publishing: From inspiration to publication” takes you step by step through the self-publishing process so you can determine whether or not it’s for you. From writing to design to production to marketing, you’ll learn best practices and the true cost going it alone.

You will learn how to:

  • Understand the differences between self-publishing and traditional publishing
  • Expand the definition of self-publishing to include blogs and ebooks
  • Evaluate your book idea to determine its feasibility
  • Create a realistic project budget, organizational plan and timetable
  • Learn basic book design principles
  • Find and work with vendors like graphic designers, printers and e-publishers


Beth Mende Conny directs the Write Directions Institute. She is also the founder of, which offers how-to articles, invaluable books and resources, and a blog dedicated to helping writers build writing muscle, fast-track projects and increase their visibility and marketability in print and online.

James Hersick is a mulit-discipline designer, strategist, illustrator and photographer. He is president and creative director of Rocketfuel Design Company & president and strategist at Equalibrium – a social profit strategy firm. He also works with AIGA to develop Design for Good resources and is the past president of the AIGA BlueRidge Chapter. He works with companies, communities and organizations large and small to help create positive changes for people and the places they live.


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