A book is a great way to brand your products and services, and position yourself as an expert. And thanks to technology, you can produce one quickly, easily and inexpensively; sell the book and you create an income stream. Sounds great, but is it a lot of work?
Not as much as you think—if you choose the right subject, format and publishing strategy. In this session, you’ll learn to do all three.
In this 90-minute class you will learn how to:
- Choose a topic that grows your business and reputation.
- Target your readers and build a loyal following.
- Create a strategic plan to streamline the writing and publishing process.
- Determine your budget, publishing options and marketing campaign.
Location: Cowork Frederick, 122 E. Patrick St., Frederick, MD 21702
Instructor Beth Mende Conny is the president of Write Directions and the founder of the Write Directions Institute. She has written, edited and ghosted more than four dozen books and midwifed dozens of others for her coaching clients. Beth also helps large and small businesses and not-for-profits publish books to expand their markets and develop intimate relationships with their clients and customers. Learn more about Beth, her coaching and critique services. Join Beth on Facebook.
Stay in the loop. Sign up for the WriteDirections newsletter.