All writers want an audience, and what better way to build one than on Facebook, right? Well, maybe. Facebook has great advantages as well as some drawbacks. Only by understanding each can you tap its power and create a realistic strategy for engaging followers and promoting your work.
In this class you will learn how to:
- Become more Likeable, by creating great posts and a smart posting schedule.
- Increase your reach through ad campaigns and boosts, author Events, Facebook Live, and your personal Facebook shop.
- Use Facebook analytics to measure the effectiveness of your posts, ads and Events.
- Incorporate Facebook into your other promotional efforts, and vice versa.
Location: Cowork Frederick, 122 E. Patrick St., Frederick, MD 21702
Instructor Kimba Green, president and chief engagement officer of White Lion Social, creates cutting-edge social media strategies and campaigns for businesses, institutions, not-for-profits and individuals. A sought-after speaker and trainer, Kimba also is the creator of the popular Social Media Therapy program, which demystifies today’s social media platforms so clients can confidently enter the online world. Visit Kimba on Facebook.
Facebook keyboard image from Pixabay
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