Beth Mende Conny of Write Directions gives advice on how to grow your business by writing a book.

Write a Book, Build Your Business (Part 1)

Have you ever browsed through business books and wondered, “What makes these people experts? What do they know that I don’t?” The answer is twofold: They understand the power of books as a marketing vehicle — and they act on that knowledge. Books build reputations. They position one as an industry leader, while promoting one’s products and services. They have cachet and they fulfill one’s dream of becoming an author. One more thing: Books are […]

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Beth Mende Conny of Write Directions gives you advice on how to move beyond writer's block and other self-limiting thoughts.

How to Stall Your Writing Career

If you’re looking for a guaranteed way to stall your writing career, here it is: Assume the world is awaiting your arrival. No offense, but most people don’t have a lot of time to waste. They’re busy with work, home and finding themselves. Why should they put your needs ahead of their own? But ‘fess up, you expect them to. And why not? You’re no dime-a-dozen writer. Your work is so brilliant it’s blinding. It […]

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Beth Mende Conny of Write reviews external hard drives, including the SP Silicon Power Drive for Mac.

External drives I love, like, don’t like

I’m on a Mac, use Time Machine for backup and have four external hard drives, some off site. That probably seems like overkill. (Actually, now that I’m reading this, it really is overkill.) But if you’ve ever had an external drive die on you or suddenly hear clicking coming from one, you can get a bit paranoid. Sounds horrid, but I’m expecting one of these babies to keel over any minute. Thinking about my files and […]

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How to Write a Speech: Giving Your Audience What it Needs

I’ve heard that more people fear public speaking than they do death. I don’t know if this is true, but I do know that all of us, like comics, fear dying on stage. And therein lies the problem: We think we have to make people roll in the aisles. But really, our task is easier. We just have to be helpful. Here’s why: Our audience is egocentric People attend speeches and/or presentations because they have […]

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Beth Mende Conny of Write Directions tells you how to write great content for you blog and web site.

How to Write Great Web Site Content

Be inclusive When writing for the Web, use simple terms and phrasing that everyone will understand. When in doubt, leave it out (or reword). Know your audience Be inclusive, yes, but know your audience. Just as people in different countries speak different languages, so do visitors to your Web site. Age, sex, educational level — all influence word choice. Purge jargon Jargon turns simple concepts into complicated ones. It’s unimaginative, even lazy and adds flab […]

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Beth Mende Conny writes about balancing work and family when you write at home.

The work-at-home, write-at-home mom

NOTE: I wrote this piece years ago, when my daughter was a babe and I was syndicating “Sunshine,” my parenting column. Ah, the memories it revives — eeek!! I’m a mom who works at home. For those who think I’m being redundant — what mom doesn’t work at home? — let me be specific: I work for a living in my living room. It’s not exactly an executive suite. There are blocks and rattles where […]

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Beth Mende Conny of Write Directions and her favorite bookmarks and The Bully Pulpit by

Unique bookmarks and Pulitzer Prize books that I love

I LOVE these “Sprout Leaf Book Marks”, which were a gift from my daughter. Put them inside the pages of a book and when you open to your page, voila, they pop up. You can also use them in a more traditional way, of course. If you do, remember to wedge them between the pages because they’re quite small. It’s pretty wonderful to hold a book upright and see this sweet little plant sticking up. […]

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Beth Mende Conny of writes about writing a business plans for writers

Ten Components of a Writer’s Business Plan

Writing is a business, like any other. You may not have a storefront or factory, but you produce a product, be it a book, a screenplay, or series of articles. It’s critical then to have a business plan to help you achieve success. 1. Identify your product. What do you intend to produce? A book, article, series of promotional pamphlets? A service by which you enrich, encourage, inform others through the written word? Be as […]

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